This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Italian
  3. Marketing / Market Research

like-gate

For term searches and specialty glossaries, please try the new GBK glossaries
00:55 Nov 23, 2020
English to Italian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general), Internet, e-Commerce
English term or phrase: like-gate
Definition from Marketing Terms:
A barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.

Example sentence(s):
  • Typically you can expect a very minimal (~10%) drop-off rate for your contest due to a like-gate. Using a like-gate is more than worth this drop-off, as the other 90%+ of non-fans who do like your Page will open a new avenue to market them again and again. Wishpond
  • Many app providers depended on the Like-gate as a major feature of their product. Banning Like-gates could directly impact their livelihoods. Post Planner
  • But, not to worry; since we’ve probably run more Like-Gated promotions than anyone, we’ve sifted through that data to let you know what to expect now that page policy prohibits requiring or even incentivizing for Likes. woobox
Glossary-building KudoZ




Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
4Like-gate / accesso per mezzo di apprezzamento
Luca Parisi


  

Translations offered


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
Like-gate / accesso per mezzo di apprezzamento


Definition from Socialmedoaexaminer.com:
Like gating é una pratica che consiste nell'esigere ai partecipanti di qualsiasi tipo di promozione, per mezzo di un applicazione, di convertirsi on fan della pagina prima di poter entrare nella stessa.

Example sentence(s):
  • Cosa significa questo per le mie applicazioni Facebook? Il cambiamento di policy significa che non è più possibile posizionare un Like Gate su un’applicazione Facebook per incentivare le persone a mettere ’Mi piace’ alla tua pagina prima di vedere il contenuto dell’applicazione. - helpx.adobe.com  
Luca Parisi
Argentina
Local time: 17:32
Native speaker of: Native in ItalianItalian
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search