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pass-along rate

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00:55 Dec 18, 2020
English to Italian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Advertising / Public Relations, Journalism
English term or phrase: pass-along rate
Definition from Marketing Terms:
the percentage of people who pass on a message or file.

Example sentence(s):
  • Organizations that capture pass-along rates better understand what their audiences want and can tweak content strategies accordingly. Content that evokes an emotional reaction is much more likely to be passed along by the original viewer. TOP Agency
  • So, if 5000 magazines are sent out with a pass-along rate of four (i.e. four people in total will read the magazine), the total readership is going to around 20,000. Cair Lerion
  • Our Loyal Readers could be Your Customers Our high pass-along rate, combined with the fact that the average Public Gaming reader has subscribed for more than 15 years, demonstrates that our readers trust and depend upon us, Your ad in Public Gaming will reach that loyal audience. Public Gaming
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
4tasso di passaggio
Silvia Pellacani
3tasso di lettori secondari
Elena Feriani


  

Translations offered


6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
tasso di lettori secondari


Definition from Il marketing comunicativo:
"...lettori che solamente leggono il giornale ma non lo acquistano"

Example sentence(s):
Elena Feriani
Italy
Local time: 03:16
Native speaker of: Native in ItalianItalian
PRO pts in category: 4
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6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
tasso di passaggio


Definition from IndianWebs:
Tasso di passaggio: Percentuale di persone che inoltrano un messaggio o un file

Example sentence(s):
  • L'obiettivo è giungere a misurazioni che vadano oltre le classiche hits e impressions e si concentrino in profondità sui dati di click-streaming, pass-along, click-through e conversion rates [...] PASS ALONG: Percentuale di utenti che trasmettono un messaggio o un file. - Appunti di marketing virale  

Explanation:
Altri usi in italiano:
"tasso di lettura" - "Anche le newsletter hanno un pass along rate: è il tasso di lettura, non calcolabile, che cresce quando più persone leggono una stessa comunicazione, pur non avendola ricevuta in prima persona." http://www.comunitazione.it/leggi.asp?id_art=6455&id_area=14...
"tasso di viralità" - Social media metrics, Google Books https://bit.ly/3nvLXlb
Silvia Pellacani
Italy
Local time: 03:16
Native speaker of: Native in ItalianItalian
PRO pts in category: 4
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