pulsing

Italian translation: pulsing

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:pulsing
Italian translation:pulsing
Entered by: EleoE

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00:55 Oct 21, 2020
English to Italian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: pulsing
Definition from AAI:
The use of advertising in regular intervals, as opposed to seasonal patterns.

Example sentence(s):
  • Pulsing is best used for products that sell throughout the year but experience higher sales during certain periods (lemonade sells all year but more during the summer months, for example). Transformation Marketing
  • Pulsing-maintenance schedules find applications when managers combine general advertising with specific communication goals, for example, to announce corporate name change or limited time promotional offers. ResearchGate
  • This fact not only justifie the prevalence of pulsing advertising in practice, but also reveals that the memory span could be the critical factor for the existence of pulsing (because managers afford to reduce or stop ad spending when consumers remember ads and past awareness lingers on). Prasad A. Naik
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pulsing
Definition:
Modalità della pressione pubblicitaria di una data campagna.
In buona sostanza, definisce la frequenza dei passaggi dei flight, alternando picchi di alta pressione o periodi relativamente piatti.
Selected response from:

EleoE
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Summary of translations provided
4 +2pulsing
EleoE


  

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1 day 17 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
pulsing


Definition from Glossario pubblicità e marketing:
Modalità della pressione pubblicitaria di una data campagna.
In buona sostanza, definisce la frequenza dei passaggi dei flight, alternando picchi di alta pressione o periodi relativamente piatti.

Example sentence(s):
  • Distribuzione pressione pubblicitaria Flighting: alternarsi di blocchi di spot a periodi di stop Continuous: omogeneità di pressione Pulsing: livello omogeneo di pressione a cui si associano picchi - lumsa.it  
  • Strategia pulsing Periodi di forte presenza pubblicitaria alternati a pause oppure a periodi con pressione pubblicitaria molto minore - studylib  
  • Lo stesso GRP totale in un determinato periodo di tempo può essere conseguito con diverse strategie di “pressione pubblicitaria”: • momenti intensi alternati a momenti di silenzio (flighting) • livello continuo (continuous) • livello base con momenti di maggiore intensità (pulsing) - unitus.it  
EleoE
Local time: 11:20
Native speaker of: Native in ItalianItalian, Native in Serbo-CroatSerbo-Croat
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Rossella Zugan: yes
13 hrs
  -> Grazie! :)

Yes  Annalisa anniesap
1 day 18 hrs
  -> Grazie! :)
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