dayparting

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21:04 Mar 22, 2020
English to Indonesian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Internet, e-Commerce, Marketing / Market Research
English term or phrase: dayparting
Definition from WordStream:
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences. For example, if you’re advertising your store to local prospects, you can use dayparting to ensure that your ads only show when your store is open.

Example sentence(s):
  • For this brand, we were running Facebook Ad campaigns and Google AdWords campaigns. I utilized dayparting only on Facebook Ads, knowing that the marketers would most likely to pay attention to our ad during work hours and not in their personal hours. Disruptive Advertising
  • While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. PPC Hero
  • Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day. AdRoll
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Summary of translations provided
4pembagian waktu iklan
Andriys Ariesson Harieska Prajas


  

Translations offered


  confidence: Answerer confidence 4/5Answerer confidence 4/5
pembagian waktu iklan


Definition from pengertianilmu:
Dayparting adalah satu langkah dalam perencanaan yang membagi setiap hari (minggu) dalam beberapa slot waktu yang dinilai cocok dan pas untuk diudarakan (diiklankan)

Istilah dayparting, awalnya digunakan dalam penyiaran radio dan televisi. Namun semenjak internet dan media sosial berkembang pesat, istilah ini juga dipakai dalam iklan di media sosial atau internet seperti FB Ads, IG Ads, atau Google Ads.

Example sentence(s):
  • Dunia penyiaran di Indonesia saat ini membuat rate card program dan iklan berdasarkan daypart (pembagian waktu dalam sehari). - dinus.ac.id  
  • Pembagian waktu dalam sehari (dayparting) siaran iklan... - Googlebook  
  • Adapun pembagian waktu (day parting) dalam sehari tersebut adalah... - docplayer  

Explanation:
Dyparting ini awalnya dipakai di penyiaran siaran radio dan tv. Setelah internet dan sosmed berkembang. Istilah ini banyak dipakai di iklan internet/media sosial, dengan konsep dasar yang sama, yakni perencanaan/taktik berasarkan pembagian waktu iklan.
Andriys Ariesson Harieska Prajas
Indonesia
Local time: 01:14
Native speaker of: Native in IndonesianIndonesian
PRO pts in category: 4
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