clickbait

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17:54 Dec 6, 2019
English to Indonesian translations [PRO]
Social Sciences - Journalism
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: clickbait
Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

Example sentence(s):
  • All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. France24
  • This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. The New York Times
  • I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. Belleville News-Democrat
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Summary of translations provided
4umpan klik
Elfi Liu


  

Translations offered


190 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
umpan klik


Definition from Wikipedia:
Umpan klik (clickbait) adalah suatu istilah peyoratif yang merujuk kepada konten web yang ditujukan untuk mendapatkan penghasilan iklan daring, terutama dengan mengorbankan kualitas atau akurasi, dengan bergantung kepada tajuk sensasional atau gambar mini yang menarik mata guna mengundang klik-tayang (click-through) dan mendorong penerusan bahan tersebut melalui jejaring sosial daring. Tajuk umpan klik umumnya bertujuan untuk mengeksploitasi "kesenjangan keingintahuan" (curiosity gap) dengan hanya memberi informasi yang cukup membuat pembaca penasaran ingin tahu, tetapi tidak cukup untuk memenuhi rasa ingin tahu tersebut tanpa mengklik pada tautan atau pranala yang diberikan

Example sentence(s):
  • Jurnalisme umpan klik adalah jurnalistik yang mengedepankan judul berita untuk menimbulkan rasa penasaran dan keingintahuan pembaca sehingga mengeklik link judul berita tersebut. - Romelteamedia  
  • Judul umpan klik diibaratkan umpan yang dipasang di kail pancing untuk ikan. Bahkan “klik” sudah menjadi salah satu merek umpan pancing. Umpan ini menjebak ikan untuk memangsanya. Itulah sebabnya judul umpan klik disebut juga “judul jebakan”. - Romeltea  
  • Jurnalisme umpan klik sebenarnya merupakan salah satu cara menarik pembaca namun kebanyakan dengan cara yang salah. Mereka menempatkan judul yang menarik, namun ketika judul di-klik, justru berita lain yang muncul di layar. - Pakarkomunikasi.com  
Elfi Liu
Indonesia
Local time: 09:55
Native speaker of: Indonesian
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