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BATNA

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00:54 Jul 1, 2020
English to Indonesian translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research
English term or phrase: BATNA
Definition from TapRun.com:
Acronym for 'best alternative to negotiated agreement.' It is the next-most desirable choice a potential customer has with respect to your offering. The more alluring the BATNA, the lower your pricing power becomes. Note that 'doing nothing' can be a BATNA.

Example sentence(s):
  • BATNA is often used in negotiation tactics and should always be considered before a negotiation takes place. It is never wise to enter into a serious negotiation without knowing your BATNA. Corporate Finance Institute
  • The power of your BATNA affords you the leverage to ask for more. If you don’t get what you’re looking for, then you can turn to your best alternative. A strong BATNA is like a warm, fuzzy insurance policy. A strong alternative provides you with two possibilities. Either you reach an agreement with more favorable terms, or you simply say “no deal,” because you have a good alternative plan. Negotiation Experts
  • This type of BATNA asymmetry can occur in several varieties (e.g., no BATNA vs. strong BATNA, or deals where the incentives on each side are completely different). A negotiator’s BATNA-based power in these situations is virtually meaningless as would be any corresponding strategy based on the same. Harvard Business Review
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Summary of translations provided
5Alternatif terbaik atas perjanjian yang dinegosiasikan
Ikhlas Alviansyah


  

Translations offered


10 hrs   confidence: Answerer confidence 5/5
Alternatif terbaik atas perjanjian yang dinegosiasikan


Definition from Pemasaran Internasional, China Now:
Alternatif bagi kedua belah pihak apabila mengalami kebuntuan dalam proses negosiasi.

Example sentence(s):
  • Ide penting dalam Getting to Yes adalah pemikiran tentang "alternatif terbaik atas perjanjian yang dinegosiasikan" (best alternative to a negotiated agreement) - Pemasaran Internasional, Buku 2 (2007) 
  • Fisher dan Ury, dalam buku populer mereka Getting to Yes, menunjukkan bahwa aspek penting yang seringkali dilewatkan dalam persiapan negosiasi adalah pertanda yang jelas mengenai alternatif terbaik terhadap perjanjian yang sedang dinegosiasikan, atau BATNA. - China Now (2007) 

Explanation:
Shirly Tiolina Pasaribu, penerjemah buku Pemasaran Internasional yang terjemahannya diterbitkan oleh Penerbit Salemba Empat (2007), menerjemahkan BATNA menjadi "alternatif terbaik atas perjanjian yang dinegosiasikan".

Riga Pontiani juga menyandingkan BATNA dengan "alternatif terbaik terhadap perjanjian yang sedang dinegosiasikan" dalam buku yang ia terjemahkan China Now, yang versi terjemahannya diterbitkan oleh Penerbit PT Elex Media Komputindo (2007)
Ikhlas Alviansyah
Indonesia
Local time: 15:19
Native speaker of: Native in IndonesianIndonesian
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