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blue ocean strategy

Indonesian translation: Strategi Samudra Biru

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00:54 Jun 22, 2020
English to Indonesian translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism
English term or phrase: blue ocean strategy
Definition from TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)

Example sentence(s):
  • Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. ClearPoint Strategy
  • Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Forbes
  • By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. BlueOceanSystems
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


This question is closed

Indonesian translation:Strategi Samudra Biru
Definition:
Strategi samudera biru, atau lebih populer dengan istilahnya dalam Bahasa Inggris, Blue Ocean Strategy, adalah strategi yang menantang perusahaan untuk keluar dari samudra merah persaingan berdarah dengan cara menciptakan ruang pasar yang belum ada pesaingnya, sehingga kata kompetisi pun menjadi tidak relevan.
Selected response from:

Elfi Liu
Indonesia
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2Strategi Samudra Biru
Elfi Liu
5Strategi Samudra Biru
Anastasia Andriani


  

Translations offered


37 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
Strategi Samudra Biru


Definition from Wikipedia:
Strategi samudera biru, atau lebih populer dengan istilahnya dalam Bahasa Inggris, Blue Ocean Strategy, adalah strategi yang menantang perusahaan untuk keluar dari samudra merah persaingan berdarah dengan cara menciptakan ruang pasar yang belum ada pesaingnya, sehingga kata kompetisi pun menjadi tidak relevan.

Example sentence(s):
  • Inovasi nilai merupakan batu-pijak dari strategi samudra biru. Inovasi nilai memberikan penekanan setara pada nilai nilai dan inovasi. Nilai tanpa inovasi cenderung berfokus pada penciptaan nilai dalam skala besar. Inovasi tanpa nilai cenderung bersifat mengandalkan teknologi, pelopor pasar, atau futuristis, dan sering membidik sesuatu yang belum siap diterima dan dikonsumsi oleh pembeli. - Wikipedia  
  • Strategi samudra biru berfokus pada meningkatkan permintaan dan menghindari dari kompetensi dengan membuat suatu nilai dan keunikan yang berbeda, - Taupasar  
Elfi Liu
Indonesia
Local time: 16:49
Native speaker of: Indonesian
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Sigit Pramono
27 mins
  -> Thank you :)
Yes  Andreas Alfa Beta Gama: However, depending on the client's request, whether they want to stay in the English term or translated to Indonesian.
30 days
  -> You are right. Thank you. :)
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30 days   confidence: Answerer confidence 5/5
Strategi Samudra Biru


Definition from Vatih:
Strategi samudra biru adalah strategi yang menantang perusahaan untuk keluar dari samudra merah yang berdarah-darah dengan cara menciptakan ruang pasar yang belum ada pesaingnya.Sehingga kata kompetisi pun menjadi tidak relevan.

Example sentence(s):
  • contoh perusahaan yang telah berhasil menerapkan strategi samudra biru adalah BCA, bank pertama yang meluncurkan hadiah tahapan BCA, ketika hampir semua bank mengikutinya, BCA membuat inovasi dengan tidak hanya menambah jumlah hadiah tapi juga membuka lebih banyak jaringan ATM untuk membuat customer merasa lebih nyaman dan dapat bertransaksi di luar jam bank. - id.quora  

Explanation:
Blue Ocean Strategy pada dasarnya adalah strategi untuk menaklukakan pesaing melalui penawaran fitur produk yg inovatif, dan telah diabaikan pesaing.
Fitur-fitur dari produk ini biasanya juga sangat berbeda dari yang sudah ada di pasaran.
Anastasia Andriani
Indonesia
Local time: 16:49
Native speaker of: Native in IndonesianIndonesian
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