behavioral targeting

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08:59 Jan 26, 2010
English to Indonesian translations [PRO]
Bus/Financial - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: behavioral targeting
Definition from Sprythink Inc.:
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.

Example sentence(s):
  • Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. AOL Inc.
  • Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. CBS Interactive Inc.
  • Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Search Engine Journal
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Summary of translations provided
5 +1penargetan perilaku
Eddie R. Notowidigdo
3membidik sasaran berdasarkan kebiasaan (verb) penentuan sasaran berdasarkan kebiasaan (noun)
Irma Wildani Anzia


  

Translations offered


9 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
membidik sasaran berdasarkan kebiasaan (verb) penentuan sasaran berdasarkan kebiasaan (noun)


Definition from Wikipedia:
Behavioral targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns. (http://en.wikipedia.org/wiki/Behavioral_targeting)

Penentuan sasaran berdasarkan kebiasaan adalah tehnik yang digunakan penerbit dan pengiklan di Internet untuk meningkatkan kinerja dari iklan yang mereka pasang.

Example sentence(s):
  • Behavioral Targeting allows site owners or ad networks to display content more relevant to the interests of the individual viewing the page. (http://en.wikipedia.org/wiki/Behavioral_targeting) Penentuan sasaran (konsumen) berdasarkan kebiasaan memudahkan pemilik situs atau jaringan iklan untuk menampilkan isi yang lebih sesuai dengan minat konsumen yang melihat halaman tersebut. - Wikipedia  
  • Advertising Networks use behavioral targeting in a different way to individual sites. Jaringan periklanan membidik sasaran berdasarkan kebiasaan (konsumen) dengan cara yang berbeda untuk masing-masing situs. - Wikipedia  
Irma Wildani Anzia
Indonesia
Native speaker of: Indonesian
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3 days 2 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
penargetan perilaku


Definition from own experience or research:
Dalam pemasaran, penentuan segmen pasar yang dijadikan sasaran kampanye atas dasar perilaku segmen tersebut

Example sentence(s):
  • Kedua kampanye juga menggunakan sesuatu yang disebut penargetan perilaku online, tetapi tim Obama terbukti lebih baik dalam meningkatkan efektivitas. (Author: Hermawan Kartajaya,Waizly Darwin: Pakar pemasaran) - Tribun Timur - Spirit Baru Makasar  
Eddie R. Notowidigdo
Indonesia
Local time: 12:30
Native speaker of: Native in IndonesianIndonesian

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Mohammad Renaldi Diponegoro
166 days
  -> Terima kasih, Mas.
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