13:15 Aug 1, 2011 |
English to Greek translations [PRO] Marketing - Human Resources | |||||||
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| Selected response from: Nick Lingris United Kingdom Local time: 09:16 | ||||||
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4 | συνδυασμός προϊόντων |
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Discussion entries: 2 | |
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cross-brands συνδυασμός προϊόντων Explanation: Πρώτα, δύο ορισμοί του cross-branding, για να είμαστε καλυμμένοι. Ο δεύτερος είναι πιο ταιριαστός εδώ: Cross-branding is a marketing approach to enhance two brand names through associating them with each other. Amazon.com is well known for applying this concept, working with such brands such as Toysrus, Office Depot and Weight Watchers. cross-branding: A marketing strategy which combines two offerings from separate companies. The technique is usually used to sell complementary products or services. Also called cross promotion or cross merchandising. Μια καλή περιγραφή της περίπτωσης που έχουμε στην ερώτηση βρίσκεται εδώ: http://www.franchise.org/Franchise-Industry-News-Detail.aspx... ειδικότερα εκεί που λέει: The talent pool you have already begun to amass in your current brand will be directly transferable to a new brand. The beauty of cross training and transferring talent across brands is the ability to quickly transfer your company culture and business philosophy to the new brand. οπότε cross-training είναι, φλύαρα, η εκπαίδευση σε διαφορετικά τμήματα και ειδικότητες της επιχείρησης, ενώ cross-brands είναι ο συνδυασμός προϊόντων, η διάθεση διαφορετικών επώνυμων προϊόντων, το να συνδυάζεις φίρμες για να αυξάνεις τις πωλήσεις σου, και στη συγκεκριμένη περίπτωση το να εκπαιδεύεις το προσωπικό σου στην προώθηση διαφορετικών προϊόντων. Κάπως έτσι... |
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