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BATNA

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00:55 Jul 1, 2020
English to Greek translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research
English term or phrase: BATNA
Definition from TapRun.com:
Acronym for 'best alternative to negotiated agreement.' It is the next-most desirable choice a potential customer has with respect to your offering. The more alluring the BATNA, the lower your pricing power becomes. Note that 'doing nothing' can be a BATNA.

Example sentence(s):
  • BATNA is often used in negotiation tactics and should always be considered before a negotiation takes place. It is never wise to enter into a serious negotiation without knowing your BATNA. Corporate Finance Institute
  • The power of your BATNA affords you the leverage to ask for more. If you don’t get what you’re looking for, then you can turn to your best alternative. A strong BATNA is like a warm, fuzzy insurance policy. A strong alternative provides you with two possibilities. Either you reach an agreement with more favorable terms, or you simply say “no deal,” because you have a good alternative plan. Negotiation Experts
  • This type of BATNA asymmetry can occur in several varieties (e.g., no BATNA vs. strong BATNA, or deals where the incentives on each side are completely different). A negotiator’s BATNA-based power in these situations is virtually meaningless as would be any corresponding strategy based on the same. Harvard Business Review
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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Summary of translations provided
5Καλύτερη εναλλακτική λύση σε μια υπό διαπραγμάτευση συμφωνία
Nadia-Anastasia Fahmi


  

Translations offered


1 day 4 hrs   confidence: Answerer confidence 5/5
Καλύτερη εναλλακτική λύση σε μια υπό διαπραγμάτευση συμφωνία


Definition from own experience or research:
Είναι η αμέσως πιο επιθυμητή επιλογή για έναν πελάτη σε σχέση με την προσφορά. Όσο χαμηλότερη είναι τιμή σας τόσο πιο ισχυρή είναι η προσφορά σας.

Example sentence(s):
  • Υπάρχει ήδη μετάφραση - Proz.com  
Nadia-Anastasia Fahmi
Greece
Local time: 04:35
Native speaker of: Native in GreekGreek, Native in EnglishEnglish
PRO pts in category: 112
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