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token green claims

German translation: werben mit pseudogrünen Aussagen; geben sich einen pseudogrünen Anstrich

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase: token green claims German translation: werben mit pseudogrünen Aussagen; geben sich einen pseudogrünen Anstrich Entered by: Silvia Autenrieth

15:35 Mar 17, 2009

English to German translations [PRO] Marketing - Furniture / Household Appliances / Elektrische Haushaltsgeräte
English term or phrase: token green claims "Many manufacturers of household appliances make *token green claims* without addressing the real problem: energy usage." An dieser Stelle des Textes geht es um Haushaltsgeräte, deren Energieverbrauch gesenkt werden soll, u.a. durch kleinere Motoren in Staubsaugern. Später heißt es noch: "Bigger motors don’t equal better performance. In fact they symbolise outmoded ineffective design. People want energy efficient technology that works, not a token green gesture." - Hier verstehe ich das "token green" im Sinne von scheinbarem Umweltbewusstsein, aber mir kommt es vor allen Dingen auf das obige "token green claims" an.	Jonas_Je KudoZ activity Questions: 952 (none open) (29 closed without grading) Answers: 0 Local time: 12:24
werben mit pseudogrünen Aussagen; geben sich einen pseudogrünen Anstrich Explanation: Einige Anwendungsbeispiele für "token" in diesem Kontext siehe Link. -------------------------------------------------- Note added at 3 hrs (2009-03-17 18:42:29 GMT) -------------------------------------------------- Man könnte z. B. auch sagen: "geben/gerieren sich umweltbewusst". Und für "not a token green gesture": "keine Öko-Effekthascherei"/"kein Öko-Gehabe"	Selected response from: Silvia Autenrieth Germany Local time: 12:24
Grading comment Da sind ja einige tolle Vorschläge dabei, vielen Dank allerseits! 4 KudoZ points were awarded for this answer

Summary of answers provided
3 +4	grüne Lippenbekenntnisse	sci-trans
3 +2	werben mit pseudogrünen Aussagen; geben sich einen pseudogrünen Anstrich	Silvia Autenrieth
3	scheinökologische Aussagen	Hans G. Liepert
2	symbolische umweltbewusste Behauptungen	Rolf Keiser

Discussion entries: 0
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Answers

15 mins   confidence:

scheinökologische Aussagen Explanation: scheint mir	Hans G. Liepert Switzerland Local time: 12:24 Native speaker of: German PRO pts in category: 15
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56 mins   confidence:

symbolische umweltbewusste Behauptungen Explanation: Behauptungen zu umweltbewusstem Verhalten, die lediglich symbolischen Charakter aufweisen	Rolf Keiser Switzerland Local time: 12:24 Works in field Native speaker of: English, German PRO pts in category: 3
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1 hr   confidence: peer agreement (net): +4

grüne Lippenbekenntnisse Explanation: token green - "das Ersatz-Grün"; vgl "token money" - Ersatzgeld Demnach sind "token green claims" vergleichbar mit "grünen Lippenbekenntnissen".	sci-trans Local time: 12:24 Native speaker of: German PRO pts in category: 27
Peer comments on this answer (and responses from the answerer) agree  Steffen Walter: Oder so. 29 mins agree  Erik Freitag 13 hrs agree  seehand 16 hrs agree  David Moore (X) 17 hrs
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7 mins   confidence: peer agreement (net): +2

werben mit pseudogrünen Aussagen; geben sich einen pseudogrünen Anstrich Explanation: Einige Anwendungsbeispiele für "token" in diesem Kontext siehe Link. -------------------------------------------------- Note added at 3 hrs (2009-03-17 18:42:29 GMT) -------------------------------------------------- Man könnte z. B. auch sagen: "geben/gerieren sich umweltbewusst". Und für "not a token green gesture": "keine Öko-Effekthascherei"/"kein Öko-Gehabe"     Reference: http://www.grist.org/cgi-bin/search.pl?query=token	Silvia Autenrieth Germany Local time: 12:24 Native speaker of: German PRO pts in category: 4
Grading comment Da sind ja einige tolle Vorschläge dabei, vielen Dank allerseits!
Peer comments on this answer (and responses from the answerer) agree  Kitty Maerz 1 hr   -> Danke, Kitty! agree  Steffen Walter: Passt! (Nee, Steffen :-)) 2 hrs   -> Danke, Walter! Upps. Sorry, Steffen :-))
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