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corners

French translation: \"corners\"

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:corners
French translation:\"corners\"
Entered by: NikkoTh

21:47 Nov 5, 2018
English to French translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: corners
Host:
Tell me a little bit about how you foster continuing engagement with folks who have bought through the store, or for that matter, folks who maybe have visited the store, but didn't make a purchase.
Because there's obviously a lot of techniques that you can use for retargeting and so forth to get folks to return to the store.
So what kind of investments have been made there?

Guest:
First, once again, it truly depends.
What's interesting and also challenging about our brand is that the control we have over the distribution is very, very different from countries to another.
I'll give you an example.

When we are in China we are selling mostly in let's say corners and department stores, such as White Sands, for example, and there we really control our environment because we have a very developed CRM tool that allow us to really control data about the people.

So there we'll have a very precise program in order to retarget those people, to send them some newsletters, to make sure that they are aware when you have a, in this case, Cyber-Monday, you have Chinese New Year, you have Singles' Day, you have many, many important events where we run some promotion.
NikkoTh
"corners"
Explanation:
http://www.definitions-marketing.com/definition/Corner/

Selected response from:

AmandineE
Cameroon
Local time: 10:04
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1"corners"
AmandineE
4boutiques à l'intérieur de'une grande surface
Marcombes (X)
3magasin de quartier
Philippe Noth
Summary of reference entries provided
ormiston

Discussion entries: 2





  

Answers


15 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
"corners"


Explanation:
http://www.definitions-marketing.com/definition/Corner/



AmandineE
Cameroon
Local time: 10:04
Native speaker of: French
PRO pts in category: 16

Peer comments on this answer (and responses from the answerer)
agree  ormiston: eh oui. Le terme en anglais semble être plutôt 'shop-in-shop' mais Corner est souvent utilisé en français. Je soupçonne que anglais devrait lire "corners IN department stores" (mauvaise transcription ?)
1 min
neutral  B D Finch: Perhaps. However, the use of the English word "corner" as a French marketing term, doesn't demonstrate that it's used that way in English. Your ref. says that this usage originated in Paris and I suspect it's only used that way in French, not English.
13 hrs
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16 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
corner store
magasin de quartier


Explanation:
On trouve aussi souvent magasin du coin comme traduction, mais dans le contexte - le contrôle de la distribution - cette expression ne convient pas, elle affaiblit l'argument développé par ce "Guest".

Philippe Noth
Switzerland
Local time: 11:04
Works in field
Native speaker of: Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
neutral  ormiston: this is not a 'corner shop'!
2 mins
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2 days 12 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
boutiques à l'intérieur de'une grande surface


Explanation:
Merci ormiston

Marcombes (X)
France
Local time: 11:04
Native speaker of: Native in FrenchFrench
PRO pts in category: 23
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Reference comments


20 mins
Reference

Reference information:
Le plus souvent le terme est utilisé dans un contexte de distribution commerciale, un corner désigne alors une zone de vente spécifique dans un point de vente physique ou sur un site Internet qui est réservé à une marque donnée. Le principe des corners est d’abord apparu dans le contexte des grands magasins parisiens au sein desquels des espaces spécifiques avec vendeurs dédiés sont réservés à certaines marques.  Désormais, le principe du corner se rencontre aussi parfois en grande distribution à dominante alimentaire

ormiston
Specializes in field
Native speaker of: English
PRO pts in category: 41

Peer comments on this reference comment (and responses from the reference poster)
neutral  B D Finch: That's about the use of the term in French. I don't see any support for that meaning in English, even though the word is borrowed from English.
13 hrs
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