promise slips out of kilter

14:32 Nov 2, 2017

This question was closed without grading. Reason: Other

English to French translations [PRO]
Business/Commerce (general)

English term or phrase: promise slips out of kilter

Your brand’s offer, structure, positioning and personality cannot help but reflect what’s going on inside your organization to some degree. However, if your brand promise slips out of kilter with the way your organization behaves or what it delivers, the truth will out, damaging the credibility of your brand. Continuing efforts must be made to ensure that these elements remain consistent, true to your business and meaningful to the outside world.

Thierry Darlis KudoZ activity Questions: 1532 (4 open) (20 without valid answers) (33 closed without grading) Answers: 2 United States
Local time: 20:30

Summary of answers provided

4 -1

Si ce que votre marque promet venait à être en inadéquation au comportement de votre organisation,

Francois Boye

Summary of reference entries provided

www

writeaway

Answers

5 hrs confidence:

peer agreement (net): -1

Si ce que votre marque promet venait à être en inadéquation au comportement de votre organisation,

Explanation:
My take

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Note added at 23 hrs (2017-11-03 14:06:46 GMT)
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INADÉQUATION, subst. fém.

Caractère de ce qui est inadéquat (v. ce mot A). Cette inadéquation de l'acte à la représentation est précisément ici ce que nous appelons conscience (Bergson, Évol. créatr.,1907, p. 145).Si l'on ne se met à déplorer (...) l'inadéquation du langage à la réalité, on se fait complice de l'ennemi, c'est-à-dire de la propagande (Sartre, Sit. II,1948, p. 305).Le vrai est à lui-même sa propre marque : toute idée, dans ce qu'elle a de positif, entraîne nécessairement la croyance. Le doute alors ne peut être qu'une fluctuation de l'imagination : il est l'effet en nous de l'insuffisance et de la faiblesse, c'est-à-dire de l'inadéquation, de l'idée (Lacroix, Marxisme, existent., personn.,1949, p. 98). Prononc. : [inadekwasjɔ ̃]. Étymol. et Hist. 1907 (Bergson, loc. cit.). Dér. de inadéquat*; suff. -ion, v. -tion. Fréq. abs. littér. : 18.

Source: Le Dictionnaire T.L.F.I

Francois Boye
United States
Local time: 20:30
Specializes in field
Native speaker of:

French
PRO pts in category: 235

Reference comments

35 mins peer agreement (net): +3

Reference: www

Reference information:
out of kilter
adjective phrase

Not in order or repair; out of whack
http://www.dictionary.com/browse/out-of-kilter

As such, it must not be out of kilter with the other elements of this policy. eur-lex.europa.eu
En tant que tel, il ne doit pas être en décalage avec les autres éléments de cette politique. eur-lex.europa.eu
https://www.linguee.fr/francais-anglais/search?source=auto&q...

writeaway
Works in field
Native speaker of:

English
PRO pts in category: 12

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