on-brand

French translation: en harmonie avec la marque

For term searches and specialty glossaries, please try the new GBK glossaries
18:55 Jan 3, 2020
English to French translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Marketing / Market Research
English term or phrase: on-brand
Definition from Merriam-Webster:
(adj) Appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity.

Example sentence(s):
  • This one should be fairly obvious. You define what your “brand” is and then everything you produce, be it an ad or an image or a one-sheet, needs to match that brand in terms of look, feel, and tone. If you hit that target, you are now on brand. The Context of Things
  • Bill Callahan not going for two and the win was both on brand and absurd. The Athletic
  • Russian YouTubers making a fake Tesla Cybertruck feels so on-brand for 2019 that it couldn't possibly be true. And, yet, here we are. Mashable
Glossary-building KudoZ




This question was created by:


This question is closed

French translation:en harmonie avec la marque
Definition:
"Pour plus de cohérence, Jean-Philippe Marazzani, membre du comité exécutif de Galeries Lafayette, pilote l'ensemble. Le site va donc monter en gamme – sans entrer dans la catégorie luxe – pour être en harmonie avec la marque."
(avant-dernier paragraphe)
Selected response from:

Michael Confais (X)
Germany
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
3 +2en harmonie avec la marque
Michael Confais (X)
4 +1cohérent avec la marque
Cyril Tollari


  

Translations offered


16 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
en harmonie avec la marque


Definition from Le Journal du dimanche:
"Pour plus de cohérence, Jean-Philippe Marazzani, membre du comité exécutif de Galeries Lafayette, pilote l'ensemble. Le site va donc monter en gamme – sans entrer dans la catégorie luxe – pour être en harmonie avec la marque."
(avant-dernier paragraphe)

Example sentence(s):
  • "Les recettes sont identiques : des produits de grande qualité pour les journaux d'information, en harmonie avec la marque." (avant-dernier paragraphe) - Le Monde  
  • "De cette union culottée naitra un body sexy en dentelle noire et qui arbore un détail tricolore en harmonie avec la marque symbole du slip français." - Franchementbien  
Michael Confais (X)
Germany
Local time: 14:14
Native speaker of: Native in GermanGerman, Native in FrenchFrench
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Eliza Hall
2 days 7 hrs
  -> Thank you, Eliza!

Yes  Michel Addison
2 days 9 hrs
  -> Merci, Michel !
Login to enter a peer comment (or grade)

2 days 13 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
cohérent avec la marque


Definition from sensduclient.com:
Cohérent avec la marque, au service de la marque ou encore empreint des valeurs de la marque

Example sentence(s):
  • "Une politique de communication remarquable parce qu’elle est en totale cohérence avec la marque." - Blog Ionis Group  
Cyril Tollari
France
Local time: 14:14
Native speaker of: Native in FrenchFrench
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Johanne Dupuy
2 days 7 hrs
  -> Merci !
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search