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behavioral targeting

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08:59 Jan 26, 2010
English to Danish translations [PRO]
Bus/Financial - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: behavioral targeting
Definition from Sprythink Inc.:
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.

Example sentence(s):
  • Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. AOL Inc.
  • Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. CBS Interactive Inc.
  • Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Search Engine Journal
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Summary of translations provided
5målrettet online markedsføring
evawin


  

Translations offered


181 days   confidence: Answerer confidence 5/5
målrettet online markedsføring


Definition from Marketmagazine:
Behavioral targeting kan kort forklares ved at, annonceringen målrettes efter brugernes faktiske adfærd.

Example sentence(s):
  • Målrettet online markedsføring (...) er en ny måde for annoncøren at målrette sine online kampagner på. En meget effektiv måde, der giver en større ROI på dine online mediebudgetter. En undersøgelse viser amerikanske online marketingansvarlige har svaret, at efter search er behavioral targeting det mest effektive online marketing værktøj. - Huset Markedsforing  
  • Takket være målrettet online markedsføring har net-virksomheden Print2People succes på nettet. - Marketinguddannelse  

Explanation:
Det kan også bruges uden "online" : målrettet markedsføring.
Ellers er den engelske betegnelse ikke fremmed for markedsføringsfolk.
evawin
Denmark
Local time: 05:52
Native speaker of: Native in DanishDanish
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