banner blindness

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00:54 Oct 9, 2020
English to Czech translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: banner blindness
Definition from MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Example sentence(s):
  • We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. Nielsen Norman Group
  • To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! Jeff Bullas
  • A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. Bannerflow
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
5 +1Bannerová slepota
Martin Janda


  

Translations offered


5 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
Bannerová slepota


Definition from adaptic.cz:
Jako bannerová slepota (anglicky Banner Blindness) se označuje podvědomé ignorování grafické reklamy.

Example sentence(s):
  • Pojem bannerová slepota (anglicky Banner Blindness) označuje odolnost uživatelů vůči bannerové reklamě, respektive její podvědomé ignorování. Tento jev byl poprvé popsán v roce 1998. - www.shoptet.cz  
  • Bannerová slepota (angl. banner blindness) je termín, kterým se označuje tendence uživatelů internetových stránek ignorovat či přehlížet reklamní plochy na webových stránkách, a to i v případě, že obsahují informace užitečné pro návštěvníka. V počátcích internetové reklamy byly bannery velice úspěšné s vysokou hodnotou click rate[3]. - wiki.knihovna.cz  
Martin Janda
Czech Republic
Local time: 06:09
Native speaker of: Native in CzechCzech
PRO pts in category: 12

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Martin Lauer: Agree.
3 days 4 hrs
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