chiclet keyboard

Croatian translation: chiclet tipkovnica

21:49 Jun 6, 2012
English to Croatian translations [PRO]
Tech/Engineering - IT (Information Technology) / computer keyboard
English term or phrase: chiclet keyboard
A chiclet keyboard or island-style keyboard is a computer keyboard built with an array of small, flat rectangular or lozenge-shaped rubber or plastic keys that look like erasers or "Chiclets", a brand of chewing gum manufactured in the shape of small squares with rounded corners.
Andreja Ciković
Croatia
Croatian translation:chiclet tipkovnica
Explanation:
http://www.trgovina-racunala.com/k53sd-sx045-i34g500gbgf610m...

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Note added at 1 hr (2012-06-06 23:41:42 GMT)
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ZAŠTO U PRIJEVODU SAČUVATI NAZIV "CHICLET"?

Obrazloženje:
A Brand Name Takeover occurs whenever a trademark or brand name has become the colloquial or generic description for a specific type of product, rather than just the specific product created by the original trademark holder. This typically happens when the product in question has become so dominant in the market that the brand is the first thing people think about when they think of the type of product the brand represents. Additionally, if you look at the lists below, it is most common in instances where the trademarked product is the first of its kind - thus (especially if it was also patented thus meaning the new product was the only one of its kind) it often was the only name the public knew for this new widget. Famous examples include the Thermos, the Escalator and Elevator, the Breathalyzer, and Shredded Wheat.

This phenomenon tends to annoy the companies that hold the trademarks, because unless the company works sufficiently to prevent such broad use of its trademark, its intellectual property rights to the trademark may be lost, as the mark cannot do its job of identifying the specific product anymore. For example, "cellophane" was originally a trademark owned by the Du Pont Corporation; its widespread use as a generic name for any sort of plastic food wrap, regardless of the actual brand, caused Du Pont to lose the trademark, so now anyone can call their plastic wrap "cellophane". In other words, Randal's assessment of the situation in the page quote is incorrect — the largest companies are at a disadvantage as compared to their competition. Naturally, most companies rather strenuously object to this happening, leading to situations where they are Stuck on Band-Aid Brand in an attempt to stop it.

Note that some of the examples below only count in certain parts of the world, in others it may be called by its actual non-branded designation, or by a different Brand Name Takeover name.

So common you've probably Seen It a Million Times. Believe it or not, this trope is Older Than Radio. Known as a "genericized trademark" on The Other Wiki. Generally called the "Kleenex Effect" in (nicely self-demonstrating) marketing jargon. See also I Am Not Shazam.

* Chiclets (any sort of gum) in Brazil; in the rest of Latin America gum is "chicle", from the tree from which early forms of chewing gum were made (nowadays it's usually a synthetic).

http://tvtropes.org/pmwiki/pmwiki.php/Main/BrandNameTakeover
Selected response from:

Andrew Zammet
Local time: 07:13
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4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4chiclet tipkovnica
Andrew Zammet
4tipkovnica s gumenim (gumiranim) tipkama
Davor Ivic


  

Answers


15 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
chiclet tipkovnica


Explanation:
http://www.trgovina-racunala.com/k53sd-sx045-i34g500gbgf610m...

--------------------------------------------------
Note added at 1 hr (2012-06-06 23:41:42 GMT)
--------------------------------------------------

ZAŠTO U PRIJEVODU SAČUVATI NAZIV "CHICLET"?

Obrazloženje:
A Brand Name Takeover occurs whenever a trademark or brand name has become the colloquial or generic description for a specific type of product, rather than just the specific product created by the original trademark holder. This typically happens when the product in question has become so dominant in the market that the brand is the first thing people think about when they think of the type of product the brand represents. Additionally, if you look at the lists below, it is most common in instances where the trademarked product is the first of its kind - thus (especially if it was also patented thus meaning the new product was the only one of its kind) it often was the only name the public knew for this new widget. Famous examples include the Thermos, the Escalator and Elevator, the Breathalyzer, and Shredded Wheat.

This phenomenon tends to annoy the companies that hold the trademarks, because unless the company works sufficiently to prevent such broad use of its trademark, its intellectual property rights to the trademark may be lost, as the mark cannot do its job of identifying the specific product anymore. For example, "cellophane" was originally a trademark owned by the Du Pont Corporation; its widespread use as a generic name for any sort of plastic food wrap, regardless of the actual brand, caused Du Pont to lose the trademark, so now anyone can call their plastic wrap "cellophane". In other words, Randal's assessment of the situation in the page quote is incorrect — the largest companies are at a disadvantage as compared to their competition. Naturally, most companies rather strenuously object to this happening, leading to situations where they are Stuck on Band-Aid Brand in an attempt to stop it.

Note that some of the examples below only count in certain parts of the world, in others it may be called by its actual non-branded designation, or by a different Brand Name Takeover name.

So common you've probably Seen It a Million Times. Believe it or not, this trope is Older Than Radio. Known as a "genericized trademark" on The Other Wiki. Generally called the "Kleenex Effect" in (nicely self-demonstrating) marketing jargon. See also I Am Not Shazam.

* Chiclets (any sort of gum) in Brazil; in the rest of Latin America gum is "chicle", from the tree from which early forms of chewing gum were made (nowadays it's usually a synthetic).

http://tvtropes.org/pmwiki/pmwiki.php/Main/BrandNameTakeover


Andrew Zammet
Local time: 07:13
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in DutchDutch
PRO pts in category: 12
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Igor Kocelj (X): http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd...
1 day 10 mins
  -> Hvala na Vašoj pozitivnoj procjeni! ZamKor

agree  Mira Stepanovic: http://racunalo.com/racunala/laptop/32458-dell-xps-13-l321x-... ...chiclet tipkovnica ima pozadinsko osvjetljenje
4 days
  -> Kao novi na ovom forumu izuzetno cijenimo Vaš komentar zbog vašeg dugogodišnjeg stručnog iskustva i stečenih ocjena. Hvala!

agree  bonafide1313
5 days
  -> Hvala na komentaru!

agree  Nikola Bubić
5 days
  -> Zahvaljujem!
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2 days 5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
tipkovnica s gumenim (gumiranim) tipkama


Explanation:
A keyboard with a small, flat rectangular or lozenge-shaped rubber or plastic keys that look like pieces of chewing gum. (Chiclets is the brand name of a variety of chewing gum that does in fact resemble the keys of chiclet keyboards.) Used esp. to describe the original IBM PCjr keyboard. Vendors unanimously liked these because they were cheap, and a lot of early portable and laptop products got launched using them. Customers rejected the idea with almost equal unanimity, and chiclets are not often seen on anything larger than a digital watch any more.


    Reference: http://www.definitions.net/definition/chiclet%20keyboard
Davor Ivic
Croatia
Local time: 11:13
Specializes in field
Native speaker of: Native in CroatianCroatian, Native in EnglishEnglish
PRO pts in category: 53
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