21:49 Jun 6, 2012 |
English to Croatian translations [PRO] Tech/Engineering - IT (Information Technology) / computer keyboard | |||||
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| Selected response from: Andrew Zammet Local time: 07:13 | ||||
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3 +4 | chiclet tipkovnica |
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4 | tipkovnica s gumenim (gumiranim) tipkama |
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chiclet tipkovnica Explanation: http://www.trgovina-racunala.com/k53sd-sx045-i34g500gbgf610m... -------------------------------------------------- Note added at 1 hr (2012-06-06 23:41:42 GMT) -------------------------------------------------- ZAŠTO U PRIJEVODU SAČUVATI NAZIV "CHICLET"? Obrazloženje: A Brand Name Takeover occurs whenever a trademark or brand name has become the colloquial or generic description for a specific type of product, rather than just the specific product created by the original trademark holder. This typically happens when the product in question has become so dominant in the market that the brand is the first thing people think about when they think of the type of product the brand represents. Additionally, if you look at the lists below, it is most common in instances where the trademarked product is the first of its kind - thus (especially if it was also patented thus meaning the new product was the only one of its kind) it often was the only name the public knew for this new widget. Famous examples include the Thermos, the Escalator and Elevator, the Breathalyzer, and Shredded Wheat. This phenomenon tends to annoy the companies that hold the trademarks, because unless the company works sufficiently to prevent such broad use of its trademark, its intellectual property rights to the trademark may be lost, as the mark cannot do its job of identifying the specific product anymore. For example, "cellophane" was originally a trademark owned by the Du Pont Corporation; its widespread use as a generic name for any sort of plastic food wrap, regardless of the actual brand, caused Du Pont to lose the trademark, so now anyone can call their plastic wrap "cellophane". In other words, Randal's assessment of the situation in the page quote is incorrect — the largest companies are at a disadvantage as compared to their competition. Naturally, most companies rather strenuously object to this happening, leading to situations where they are Stuck on Band-Aid Brand in an attempt to stop it. Note that some of the examples below only count in certain parts of the world, in others it may be called by its actual non-branded designation, or by a different Brand Name Takeover name. So common you've probably Seen It a Million Times. Believe it or not, this trope is Older Than Radio. Known as a "genericized trademark" on The Other Wiki. Generally called the "Kleenex Effect" in (nicely self-demonstrating) marketing jargon. See also I Am Not Shazam. * Chiclets (any sort of gum) in Brazil; in the rest of Latin America gum is "chicle", from the tree from which early forms of chewing gum were made (nowadays it's usually a synthetic). http://tvtropes.org/pmwiki/pmwiki.php/Main/BrandNameTakeover |
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