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tiered pricing

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00:56 Sep 16, 2020
English to Chinese translations [PRO]
Bus/Financial - Economics
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research
English term or phrase: tiered pricing
Definition from TapRun.com:
A pricing strategy used to increase revenue and customer count. It involves offering differing versions of a product or service at different price points. Ideally, customers with the highest ability and willingness to spend will purchase the versions with the highest costs, while those with lesser ability and willingness to pay will purchase less expensive versions.

Example sentence(s):
  • A tiered pricing strategy turns a yes or no decision into an either or decision for the potential customer. It also provides a price anchor (as a consumer, I can convince myself I am being frugal by spending $299 on the single gear bike as compared to $499 on the seven-gear). Fizzle
  • If you’re hosting an anticipated event, selling your tickets at the standard price may not cut it. To compensate for fees and other billings for a big event, use tiered pricing. Know the standard ticket price before you learn how to sell tickets with tiered pricing. New Jersey News Network
  • For example, if you’re using tiered pricing, a good pricing structure will not only divide feature availability according to buyer personas, it will also make the distinctions between tiers clear. ProfitWell
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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Summary of translations provided
4阶梯价格
Yining Wang
4分级定价
Chi Lam


  

Translations offered


7 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
阶梯价格


Definition from 百度百科:
分级价格又称阶梯价格或阶段价格，是指为了提高价格的应变能力，预先规定某一产品的各个生产阶段并相应依次降低价格的一种定价形式。

Example sentence(s):
  • 奥克斯空调为加强竞争优势，2004～2005年实施了季节性阶梯价格策略，这个策略主要针对销售淡季实施。为抓住淡季市场，奥克斯加大了推广资源的投入和推广力度，通过阶梯价格策略、消费激励、静态促销、现场活动、主题活动扣媒体宣传等各种手段，加强在销售淡季的销售拉动，通过终端战略引导持币待购的消费者在淡季积极购买本品牌产品，让自己淡季不淡! - 百度百科  
Yining Wang
United States
Local time: 02:12
Native speaker of: Native in ChineseChinese, Native in EnglishEnglish
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8 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
分级定价


Definition from MBA智库百科:
分级定价策略又称分档定价心理策略，是指在制定价格时，把同类产品分成几个等级，不同等级的产品，其价格有所不同。从而使顾客感到产品的货真价实、按质论价。

Example sentence(s):
  • 服装厂可以把自己的产品按大、中、小号分级定价，也可以按大众型、折衷型、时髦型划分定价。这种明显的等级，便于满足不同的消费需要，还能减化企业的计划、订货、会计、库存、推销工作，关键是分级要符合目标市场的需要,，级差不能过大或过小，否则都起不到应有的效果。 - MBA智库百科  
Chi Lam
Local time: 19:12
Native speaker of: Native in ChineseChinese
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