This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to Catalan
  3. Business/Commerce (general)

blue ocean strategy

For term searches and specialty glossaries, please try the new GBK glossaries
00:54 Jun 22, 2020
English to Catalan translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism
English term or phrase: blue ocean strategy
Definition from TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)

Example sentence(s):
  • Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. ClearPoint Strategy
  • Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Forbes
  • By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. BlueOceanSystems
Glossary-building KudoZ




Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
5Estratègia de l'oceà blau
Miquel Gomez Besos


  

Translations offered


13 days   confidence: Answerer confidence 5/5
Estratègia de l'oceà blau


Definition from viaempresa.cat:
Segons el llibre de W. Chan Kim i Renée Mauborgne, els oceans blaus són els sectors que encara queden per crear, que estan per venir i d'on vénen cada vegada més el benefici i el creixement. És on realment hi ha potencial per a les companyies per innovar i ser disruptius

Example sentence(s):
  • 'L'estratègia de l'oceà blau' és un mètode potent per avaluar les propostes de valor i els models de negoci, al mateix temps que per explorar nous segments de mercat. El seu objectiu és augmentar el valor que obtenen els clients, i fer-ho creant avantatges i nous serveis, alhora que reduint els costos que provenen de components o serveis menys valuosos del model de negoci actual - viaempresa.cat  
  • Admetem que l’estratègia de l’oceà blau, tal com la presenten els autors, no és plenament aplicable als mercats planificats, però això no treu que hi ha elements del seu procés analític i creatiu que ens poden ser de molta utilitat, no en va hi ha innovacions que, com la cirurgia sense ingrés, es van estendre com una taca d’oli, mentre que d’altres, com la integració de serveis per a la cronicitat, no acaben de trobar la fòrmula de l’escalabilitat. - Societat catalana de gestió sanitària  
Miquel Gomez Besos
Indonesia
Local time: 18:59
Native speaker of: Native in CatalanCatalan, Native in SpanishSpanish
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search