click and mortar

Bulgarian translation: компания (бизнес), която търгува и чрез Интернет

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	click and mortar
Bulgarian translation:	компания (бизнес), която търгува и чрез Интернет

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14:55 Jun 3, 2010

English to Bulgarian translations [PRO]
Marketing - Internet, e-Commerce
Additional field(s): Advertising / Public Relations, Business/Commerce (general)

English term or phrase: click and mortar

Definition from DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.

Example sentence(s):

The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. Microsoft News Center
Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. facworld.com
Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. Journal of Interactive Advertising

Glossary-building KudoZ

This question was created by:

Alejandro Cavalitto

Argentina

This question is closed

компания (бизнес), която търгува и чрез Интернет

Definition:
Компания (бизнес), която осъществява продажби на своите продукти или услуги не само в учрежденията и офисите си, но и по Интернет посредством своя собствена страница за електронна търговия.

Selected response from:

Yavor Dimitrov
Bulgaria

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

3 +2

компания (бизнес), която търгува и чрез Интернет

Yavor Dimitrov

Translations offered

2 hrs confidence:

peer agreement (net): +2

компания (бизнес), която търгува и чрез Интернет

Definition from own experience or research:
Компания (бизнес), която осъществява продажби на своите продукти или услуги не само в учрежденията и офисите си, но и по Интернет посредством своя собствена страница за електронна търговия.

Example sentence(s):

Clicks and mortar [traders]- бизнеси които търгуват и он- и офлайн. Терминът произлиза от идеята, че бизнесът използва "кликване" (на мишката) и хоросан (по отношение на физическите сгради) в своите методи на търговия в двете потребителски и индустриални пазари - Бизнес насока в Бълга�
В наши дни, повечето обикновени търговци сега добавят е-маркетинг дейности, трансформирайки се в така наречените “click-and-mortar competitors” – търговци предлагащи своите продукти и услуги, както онлайн, така и по традиционния начин. - Seo Bulletin

Yavor Dimitrov
Bulgaria
Local time: 16:47
Native speaker of:

Bulgarian
PRO pts in category: 4

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click and mortar

Bulgarian translation: компания (бизнес), която търгува и чрез Интернет

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