bait-and-switch

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00:54 Jul 15, 2020
English to Bulgarian translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Economics, Finance (general), Marketing / Market Research, Media / Multimedia
English term or phrase: bait-and-switch
Definition from TapRun.com:
Advertising one product but pressuring (or only allowing) customers to purchase another (generally inferior or higher-markup) item.

Example sentence(s):
  • Another instance where buyers cry “bait-and-switch” when the tactic doesn’t really apply is when there are limited quantities of a particular product. A retail store owner could offer a product at a discount but also state that the offer would be available to the first ten or fifteen customers. Afterward, the product will be sold at its usual price. The event cannot be classified as a bait-and-switch strategy as the seller initially gave clear details regarding the offer. InvestingAnswers
  • If you’re using keywords that aren’t directly related to your product, service, or content, you’re using a bait-and-switch marketing tactic. You’re basically saying, “I have this thing you’re searching for!” But, when the visitor gets to your site, you give them something else. The Daily Egg
  • Victims of a bait-and-switch scam have some recourse when advertised products or services are not available as advertised. The consumer can sue for false advertising Money Crashers
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GBK economics and finances specialistsGBK economics and finances specialists


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Summary of translations provided
4 -1примамка и превключване
Liana Kamenova


  

Translations offered


18 days   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
примамка и превключване


Definition from calipers:
Некоректна практика в рекламирането, при която активно се промотира продукт при изключително изгодни условия/цена, за да се примамят потребителите в магазина на продавача (bait). В последствие този продукт винаги се оказва изчерпан (или има някакъв друг проблем) и на потребителите се предлага подобен, но на по-висока цена (switch).

Example sentence(s):
  • Измами с примамка и превключване се харесват на хората, които искат да спестят пари. - lutums  
Liana Kamenova
Bulgaria
Local time: 17:40
Native speaker of: Native in BulgarianBulgarian

Votes in favor of/against selecting this as the best translation of the term asked
No  Stamen Georgiev: по-скоро образен, отколкото превод по смисъл
96 days
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