conspicuous waste
Arabic translation: إهدار تفاخري
| 17:25 Nov 2, 2020 |
| English to Arabic translations [PRO] Marketing - Advertising / Public Relations | |||||
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|  Selected response from: Hassan Achahbar Morocco Local time: 16:48 | ||||
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| Summary of answers provided | ||||
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| 5 +1 | إهدار تفاخري |
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| 5 | مفرط وباد للعيان |
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| 3 | الإعلانات ذات المحتوى الكمالي/الإعلانات الموجهة نحو السلع الكمالية |
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Answers
15 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1إهدار تفاخري Explanation: معناه حين تقوم علامة تجارية بالإسراف في الإنفاق على حملات إعلانية لا يمكن قياس فعاليتها ومساهمتها في الإتيان بمبيعات مباشرة لأن الغرض هو خلق تصور في أذهان العامة عن مدى صحة العلامة التجارية وهذا الهدف يتحقق من تلقاء نفسه عبر التواجد المكثف في الساحة الإعلامية See this The Waste in Advertising Is the Part That Works https://www.cambridge.org/core/journals/journal-of-advertisi... This study shows that “waste”—the perceived extravagance of an advertisement—contributes to advertising effectiveness by increasing credibility. It draws especially on the “Handicap Principle” in biology: animals use wasteful characteristics to signal their exceptional biological fitness. It hypothesizes that excesses in advertising work in a similar way by signaling “brand fitness.” https://www.aljazeera.net/midan/2020/5/27/مرايا-الزيف-كيف-يد... ومن رحم الاستهلاك التفاخري ولد الإهدار التفاخري. فمعظم صناعة الإعلانات والدعاية المعاصرة تسعى لخلق مجتمع "مهووس بالامتلاك" قائم على مفاهيم التباهي والمنافسة على التفاخر والتميز. |
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11 mins confidence:
مفرط وباد للعيان Explanation: - -------------------------------------------------- Note added at 18 mins (2020-11-02 17:43:21 GMT) -------------------------------------------------- تستهلك بشكل كبير |
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1 hr confidence: 
الإعلانات ذات المحتوى الكمالي/الإعلانات الموجهة نحو السلع الكمالية Explanation: Luxury products= منتجات ترفية؛ منتجات كمالية ****************************** Definition of 'Conspicuous Consumption' Definition: Conspicuous consumption is the practice of purchasing goods or services to publicly display wealth rather than to cover basic needs. Description: The word 'Conspicuous' here means lavish or wasteful spending. This kind of spending is generally made by people who have considerable amount of disposable income to spend on goods and services which are not necessary, but are more luxurious in nature. https://economictimes.indiatimes.com/definition/conspicuous-... ********************** https://www.almaany.com/ar/dict/ar-en/luxury-products/ ************************** والله أعلم |
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