The KudoZ open glossary is a browsable glossary of terms translated via the KudoZ term help network.

German to English Marketing / Market Research Translation Glossary

German term		English translation
Das Herzstück		the heart and soul
fordern Sie uns!		put us to the challenge!
Signalisation vorhanden		path is signposted
"breitenwirksam geschaltet" (See sentence)		placed for high impact
"würde"-voll reden		speaking suggestively
(Die Airline) trägt Ihre Werbung in die Welt hinaus!		(The airline) gives your advertising worldwide exposure.	Sebastian Witte
Entered by: Sebastian Witte
(Verkaufs-)Beratung		customer advice/service
...geprägt wie sonst kaum ein anderes Modell eine andere Marke		...has shaped its reputation as hardly any other model has shaped another brand
..doch gerne möchte ich mich heute der Schönheit des Lebens widmen		dedicate (my) time to the beauty of life.
100-prozentige Tochtergesellschaft		wholly owned subsidiary
9-er Skala		on a scale from one to nine
96% bezogen auf...		our market coverage includes 96% of ....organisations
ab CHF 49.-		save at least CHF 49
ab Vierzig		forty-something
aber eigens für die Belegschaft und deren kleine Verspannungen		minor physical tensions
Abgabekarte		product info card
Abholen		meet their needs / help them / assist them
Abordnung/Entsendung		secondment/posting
abos		subscriptions	Robert Kleemaier
Entered by: Robert Kleemaier
Abruf		call-up
abschleusen		to dispose of old/excess stock
Abschlussquote		rate of closed deals
Absenderkompetenz		guarantee of quality
Abwerbung		soliciting / enticement (of customers)
Abwicklungsprozesse		order processing
Achter-Raster		eight-by-eight grid
AD-Verzeichnis		Field sales directory
Adaption an den Marketingplan		adaptation to the marketing plan
Adressbeschaffung		address acquisition
Adressen von Ausfischenden		addresses of anglers
Adressmiete		address list rental
agieren im Dienste		act on behalf of/for the benefit of
Aktionswand		promotional screen / campaign screen
Akzente setzen		sets its sights on the future
Akzeptanzstellen		businesses, outlets, places	Klaus Urban
Entered by: Klaus Urban
Alleinstellung		unique position
Alleinstellungsmerkmal voll ausspielen		exploited its unique features to the full/took full advantage of its unique features
alles andere als selbstverständlich		cannot be taken for granted
Alles in einer Hand vs. alles aus einer Hand		All under one roof vs. from a single source
allgemeine Betreuungskosten		(general) customer care/customer support costs	Olaf Reibedanz
Entered by: Olaf Reibedanz

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