Glossary entry (derived from question below)
French term or phrase:
merchandising amont
Polish translation:
merchandising upstream
Added to glossary by
Witold Lekawa
Jun 30, 2010 15:47
13 yrs ago
French term
Poland
merchandising amont
French to Polish
Bus/Financial
Retail
marketing
Contexte: Dans le cas d’un merchandising amont, et pour s’assurer d’une plus grande rationalisation de l’offre, il faut en fixer les grands traits avant même d’en choisir les ingrédients et les péripéties pour construire correctement le plan et le déroulement dans ses moindres détails.
Proposed translations
(Polish)
| 3 +1 | strategia budowania toższamości wizualnej marki (za pomocą merchandisingu) |
Bartosz Rogowski
|
Proposed translations
+1
1 hr
Bartosz Rogowski
Poland
Poland
Native in Polish
Poland
EXPERTISE IN LAW AND LINGUISTICS
Native in: Polish
Works in: French to Polish, English to Polish, Polish to English, and 2 more.
Related KudoZ points
:
4
Selected
strategia budowania toższamości wizualnej marki (za pomocą merchandisingu)
Propozycja do przemyśleń.
Example sentence:
Mon projet professionnel s'oriente vers un poste de merchandising amont. Je souhaite ainsi participer au développement de l'identité visuelle de la marque en agissant sur sa stratégie et ses outils merchandising.
Peer comment(s):
| agree |
Laguna
: Merchandising, tout court, niestety istnieje w j. polskim. Amont vs. aval au sens figuré str. 84 Petit Robert 2009.
1 day 5 hrs
|
|
Dzięki!
|
4 KudoZ points awarded for this answer.
Comment: "Dziękuję. Wybrałem wersję angielską, jako poświadczoną w tekstach j. polskiego."
Discussion
"You could generalize to a fashion merchandiser, with the upstream people guessing at what will sell as the most upstream; the buyers of fashion being more downstream and the salespeople being the farthest downstream."
"The most common usage of "upstream"
marketing relates to the need to gather information from the market to drive product direction and strategies. "
"Downstream marketing is what we would generally label "outbound" -- the marketing activities that influence targeted buyers' attitudes and decision processes.
"